Dean Bedwell leads the Advisory team for Directions on Microsoft. Dean has over 25 years’ experience in sales, marketing, and business solutions, he takes great pride in helping customers understand and increase the value they derive from their software. Dean is a proven business leader with demonstrated record of achievement both in senior sales leadership and general management roles. Prior to Directions on Microsoft, Dean was a business leader at Microsoft. He held many roles ranging from sales and marketing to licensing. In his last role at Microsoft, he was directing the Canadian Business Desk focused on all Public Sector and Enterprise customers in Canada. Dean’s responsibilities included leading the Canadian Licensing team, customer licensing strategy for Canada and individual customers, product license discounts, legal contract concessions and final contract decision approvals. His portfolio encompassed over $1B of sales annually.